Galaxy S8, the largest screen of premium phones in 2017

Samsung Electronics has been leading the global smartphone trend with the Galaxy Note series. This time for the first time in the history of the Galaxy S8 6 in.

Samsung Electronics' smartphone strategy for the big screen has suffered a lot. In October 2011, IFA, Europe's largest consumer show in Berlin, Germany, has launched its first 5.2-inch Galaxy Note. At the time, 4-inch smartphones were in full swing. Apple's Steve Jobs did not break the stereotype that "smartphones should be able to be controlled with thumbs."

At the time, the product suffered some happening before the global lawsuits of Apple and Samsung, but it was sold out. In addition, Samsung Electronics was the first to lead the smartphone industry with this product, and since then IFA has been introducing a new model.

One of the success factors of the Galaxy Note is the stylus pen, but there are many cases where the users are satisfied with the large screen.

In the end, Apple also launched a big version of iPhone 6 Plus from iPhone 6 in 2014. It left a stigma that Apple benchmarked Samsung's strategy, which Jobs criticized, but increased its sales in global markets including China and applied two sizes to iPhone 7. Since then, Samsung has also announced another 5.7-inch model called 'Galaxy S6 Edge Plus' in addition to the Galaxy S6 model. This year, I skipped Galaxy Note 6 and took the model name of Galaxy Note 7 and started to reverse the atmosphere. However, Samsung Electronics suffered a huge loss of 7 trillion won after the end of the Galaxy Note 7. I tried to finish the fever accident with an early recall but eventually I could not find the cause and ended up discontinuing it.

However, Samsung Electronics decided to go back to basics. I pulled out the card faithful to the basics that satisfied the consumers' desire to enjoy video content on a bigger screen with a smartphone. Meanwhile, the 6-inch screen-size smartphone has never been released as a flagship model by any manufacturer. While many companies are locked in a 5-inch frame, Samsung has taken advantage of organic light-emitting diode (OLED) displays to enhance screen quality and to maintain smartphone size. Samsung Electronics has decided to put the stylus pen on the Galaxy S8 Plus for a while but decided not to mount it. As a result, the Galaxy Note series is likely to be resurrected next fall. This will be an option to maintain the existing strategy of releasing the Galaxy S series in the first half and the Galaxy Note series in the second half.

Samsung Electronics is pursuing innovation not only in hardware but also in software through the AI ​​platform on the Galaxy S8 and Galaxy S8 Plus. Currently, a third-party application (app) is required to order pizza or coffee on a smartphone, but the new AI system, which will be housed on the Galaxy S8, will allow users to place voice commands on their smartphones without having to install the app separately. Samsung Electronics plans to lead the AI ​​era with the AI ​​open platform.

Goldman Sachs said in a recent report, "Samsung Electronics is expected to increase its Galaxy S8 specification while introducing AI-based digital assistant system." The price of raw materials is expected to rise by 15-20% compared to the Galaxy S7. " If raw material prices rise, retail sales price hikes will be considered.